india-ott-trade-news-sonyliv-asian-games-waves-zee5-ai-september-21-2026
The latest data on India’s media business points to something larger than continued OTT growth. Streaming has reached almost 665 million viewers, connected-TV consumption is accelerating dramatically, and broadcasters are ...
This Monday’s strongest signals are not about one hit show or movie. They point to how the structure of India’s streaming business itself is changing: JioHotstar is beginning a serious ...
The final Monday of August brings an interesting reminder that India’s streaming battle is increasingly being shaped by forces outside entertainment itself. The impending Jio Platforms IPO puts fresh attention ...
india-ott-trade-news-sonyliv-asian-games-waves-zee5-ai-september-21-2026
India’s streaming business enters the new week with three developments worth watching beyond individual shows and movies: regulators are revisiting the framework around OTT services, JioHotstar is demonstrating how sports ...
